| |
| |
|
Fashion57.com Mod Fashion & Style Information |
|
|
|
Fashion Marketing 101
In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold for-all the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture. Fashion marketers are creative. At the core, the profession is about connecting with the image-the lifestyle-the consumer wants. For example, in the fashion industry, comfort, style, material, color, symmetry, and usability are just the beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take the task a step further by determining the best way to promote the characteristics of the clothing to the consumer and to which group of consumers to promote it to. What a 65 year-old female is looking for from a piece of formal eveningwear is completely different from what a 21 year-old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast with the latest fashions as well as know what styles will be successful for a variety of occasions, age groups and demographics. Fashion marketers play an essential role within the fashion industry because they are the link between designers and the public. The success of a line of clothing does not rest solely on its design. Often, successful marketing is just as crucial, if not more so, to the line as the actual clothing itself. This is because marketing is the tool through which the designer identifies with the public, and the public identifies with the designer. Without this exchange, it would be difficult to establish the consumer base required to have a successful line of clothing. Ultimately, fashion marketing is a fun profession-changing and reinventing itself just as often as the clothes it promotes. It integrates the artistic nature of fashion with the creative aspects of business-making for a highly rewarding career to the ambitious and innovative. Amie Pronowski writes about style topics such as fashion marketing.
MORE RESOURCES:
Fashion-Style - Google News |
|
|
|
RELATED ARTICLES
Looking Fab at The Beach! It's that time of year when we pack up our bags and head to the beach for the day to enjoy those warm sunrays and the refreshing sound of the lapping water.So what constitutes a good beach wardrobe. What Your Handbags Say About You You can tell a lot about a person from the clothes they wear, but you can also tell a lot about a person simply from the handbags they carry. It's hard to believe, but you can find out a number of things about a women's personality just by looking at the type of handbag she sports. Safety Glasses Can Be Fashionable Safety glasses have evolved from the days of poorly fitting plastic protection we used to put on our eyes. Today, we expect more from eyewear and eyeglass manufacturers and the same is true for the companies that produce glasses for safety. Guide to the Latest Fashion Labels From the runway to the impulse-buy section at the grocery store, people today are always looking for the newest, latest fashions. Sporting fancy labels attests to one's worldview, cultural roots and place in society. Shopping for Plus Size Erotic Lingerie Online Being overweight no longer excludes you from wearing sexy lingerie and thanks to the internet shopping for plus size erotic lingerie has never been easier.Often it is difficult to find larger sizes in brick and mortar stores and when you do it is a petite woman with a "perfect" figure is staffing the lingerie boutique - something that can make a Rubenesque woman feel self-conscious shopping for plus size sexy lingerie. Forget the Tie - 5 Unique Fathers Day Gift Ideas Father's Day is just around the corner. Here are some gift ideas sure to put a smile on dad's face. Fashion Trends for Fall 2005 The overall theme of fashion for Fall 2005 is an air of drama. Black is back, coats are dramatic, and smart tailoring is going to be huge. Dolphin or Not a Dolphin? Dolphin or not a dolphin? That is the question! You see, there are several types of dolphins. Some are saltwater dolphins while others are river dolphins. How to Spot a Fake Designer Purse or Handbag When you finally decide to dish out a large amount of cash for a handbag, you'll want to make sure it's the real thing you are purchasing and not a cheap knock-off. With the popularity of handbags at the present time, its no wonder so many companies are eager to produce knock-off versions of Gucci, Louis Vuitton and other high-fashion handbags. Mens Fashion Coordination on Solid Colored Mens Dress Shirts It is common to find men choosing white for their solid colored mens dress shirts. They believe that it is the easiest with other outfits as well as creating a formal appearance. Lingerie as Fashion Statement When Madonna first wore her sexy underwear as outerwear our parents were astonished and we thought she was soooo daring. Today a camisole or corset in public is the sexy norm and something for every woman - not just the most daring "material girls". Fashion Tips: 5 Ways To Look Fabulous in White Do you see white in your future? No, I'm not referring to a wedding but rather your summer wardrobe. Nothing spells summer like white. Ten of the Most Famous Diamonds and Who Owns Them There are more than three hundred fifty named diamonds famous for their histories.The Cullinan, is the largest cut diamond in the world. A Couture Fashion Haute Couture is a French phrase for high fashion. Couture means dressmaking, sewing, or needlework and haute means elegant or high, so the two combined imply excellent artistry with the fashioning of garments. Womens Fashion Ponchos Get Sexy This Summer Ponchos have come down from the high plains and back into high fashion on to the catwalks this season.Women's fashion ponchos featured strongly on the catwalks this season. Are You Good-Looking Enough For Your Job? Beauty has muscle. Beauty captures our attention and pulls us in?Beauty is only skin deep, but it counts almost for everything. Baby Jewelry: Infant Fashion as Keepsake Matching jewelry for mommy and baby is always a cute touch, and it can be a keepsake for when the baby is all grown up. The sentimental value that comes with baby jewelry cannot be measured. Earrings The Ultimate Fashion Statement Earrings are an important part of every woman's wardrobe, whether we are headed for a day at the beach, to the office, or to a wedding. Your earrings give a subtle hint about your personality. Which Type of Handbag Suits Your Body Type? Over the past year, handbags have quickly become the most popular accessory on the market. There are thousands of styles and designs to choose from, which makes it difficult to find the perfect handbag. The Mindful Shopper: Learning From Fashion Trends Are you a fashion trend watcher? Do you spend a lot of time flipping through magazines and analyzing the wardrobe choices of others? Do you buy trendy items only to despise them--and yourself--later?Trend-watching--and, more precisely, observing our trend-watching--gives us tremendous opportunities to create awareness of the traits we hope we have but are not sure we do. In fact, being frustrated, embarrassed, or depressed that we have succumbed to a trend is a perfect chance to discover what we value most.
|
|
Fashion Articles Home Page | Fashion Articles Site Map | Fashion57.com Hairstyles | Beauty | Health |
| © 2006 |
